Alliance's Apex Legends color reference uses alliance teal, alliance gold, and alliance black. The listed HEX values are #038A96, #B6A47A, #000000, with calculated RGB, HSL, and CMYK conversions below. Alliance represents the Europe region in the ALGS, competing in Apex Legends — Respawn's battle royale FPS with professional competition through the Apex Legends Global Series (ALGS). Review the sourcing methodology before commercial brand use.
Alliance History
Alliance is a Swedish esport organization that has maintained a competitive Apex Legends roster in the EMEA region. With players like Hakis leading the charge, Alliance has been a fixture in European ALGS competition. The team continues to compete in ALGS Year 6 EMEA.
The Story Behind Alliance's Brand Colors
Why does Alliance use these colors?
Alliance underwent a major rebrand in 2024, shifting to a teal-and-gold palette that reflects both Scandinavian design minimalism and the organization's aspiration for championship-level identity. The teal represents innovation and the digital future, while gold signifies the legacy and trophies the org has accumulated.
Using Alliance Colors in Your Designs
Alliance Teal (#038A96) is the primary brand color, used for logos, headers, and key visual elements. Alliance Gold (#B6A47A) provides a warm, premium accent for borders, typography highlights, and merchandise details. Alliance Black (#000000) grounds the palette for backgrounds and structural elements.
Alliance Primary Colors
What are Alliance's official colors?
The primary colors of Alliance are alliance teal, alliance gold, and alliance black. These colors are used across all official branding, jerseys, and digital content.
Alliance Color Codes HEX
What is the Alliance HEX color code?
Alliance HEX color codes are #038A96, #B6A47A, #000000. The alliance teal, alliance gold, and alliance black HEX color codes for Alliance can be found below.
Alliance RGB Color Codes
What is the Alliance RGB color code?
Alliance RGB color codes are rgb(3, 138, 150), rgb(182, 164, 122), rgb(0, 0, 0).
Alliance HSL Color Codes
What is the Alliance HSL color code?
Alliance HSL color codes are hsl(185, 96%, 30%), hsl(42, 29%, 60%), hsl(0, 0%, 0%).
Alliance CMYK Color Codes
What is the Alliance CMYK color code?
Alliance CMYK color codes are cmyk(98, 8, 0, 41), cmyk(0, 10, 33, 29), cmyk(0, 0, 0, 100).
Alliance Color Codes Table
| Color | HEX | RGB |
|---|---|---|
Alliance Teal | #038A96 | 3, 138, 150 |
Alliance Gold | #B6A47A | 182, 164, 122 |
Alliance Black | #000000 | 0, 0, 0 |
Alliance Color Code FAQ
What colors are used in Alliance's current identity?
Alliance's maintained color reference includes alliance teal, alliance gold, and alliance black. Review the source note and confirm current brand-use rules with Alliance before commercial use.
What is the Alliance HEX color code?
The primary Alliance HEX color code is #038A96. The full set of Alliance HEX codes are #038A96, #B6A47A, #000000.
What colors does Alliance use in Apex Legends?
Alliance uses alliance teal, alliance gold, and alliance black in Apex Legends. The team competes in the ALGS representing the Europe region.
